The Art of Subtraction

David Moreno
Salon Sovay · Austin, TX

A haircut is not something added. It is everything unnecessary, quietly removed, until only you remain.

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David Moreno at Salon Sovay

Great hair is a matter of knowing what to take away.

Subtraction is a discipline. Where others reach for more product, more layers, more noise, the work here begins by removing.

Weight that drags. Shape that fights the way your hair actually grows. Anything that asks you to fuss in the mirror every morning. Gone.

What is left is a cut that behaves. It falls into place on its own, grows out gracefully, and looks like it was always meant to be yours. That is the whole art. Nothing more.

★★★★★

"He is the only person I trust to cut and style my hair."

Hannah F. · 15 years a client · read on Vagaro ↗
David Moreno

David Moreno, at Salon Sovay.

For years, David has kept a chair on South 1st, the kind of place you leave feeling like a lighter, clearer version of yourself.

He works slowly and listens first. No trend for its own sake, just a careful read of your hair, your face, and your life.

★★★★★

"He makes your hair fun again.
A true ATX Superstar."

Rose Anne M. · read on Yelp ↗

Kind words

★★★★★
I have been seeing David for my hair for over 15 years. He is the only person who I trust to cut and style my hair! His attention to detail is amazing. I have recommended him to men and women and they have not been disappointed. Love David!
Hannah F. · Aug 2025 · Vagaro ↗
★★★★★
David Moreno is an absolute genius at cutting my hair. I struggled for years trying to transition from a short hairstyle to medium length, and cycled through a number of stylists before finding David. Now I get daily compliments on my hair, and I couldn't be happier. He's reasonably priced, a lovely person, and an expert hairstylist. Highly, highly recommended.
Joey M. · Jul 2026 · Yelp ↗
★★★★★
David Moreno is the absolute best! He can take your vision and perfectly execute it and his attention to detail is superior!
Kelsie K. · Jul 2026 · Yelp ↗
★★★★★
David gave me the best color I've ever had AND THEN he gave me an amazing haircut to top it off! Great attitude, customer service, and personality in a cozy, welcoming space. I'm so jazzed to have David on my team!!
Charles P. · Jun 2022 · Yelp ↗
★★★★★
I can't say enough about the genius of David Moreno at Salon Sovay. He has been doing my hair for more than 15 years. He is a wizard with color and a precision cutter with attention to detail. He makes your hair fun again and brings out your hair's true potential. I get so many daily compliments and I owe it all to David! I'm booked for life! He's a true ATX Superstar, and one of the coolest dudes on the planet.
Rose Anne M. · Apr 2024 · Yelp ↗
★★★★★
I cannot recommend David Moreno enough! He is so kind and personable but also gifted and does exactly what I ask and hope for! As a curly haired person, so many people want to chop and take it all away or don't know how to let the hair find its grace. David is perfect and I've never been happier with a hairdresser. 10 stars out of 5!
Aimee S. · Jul 2024 · Yelp ↗

Services

Cuts

Men's CutShort hair. Consultation, cut, and a tailored finish.from $65
Women's Cut, ShortShape and precision for shorter lengths.from $85
Women's Cut, LongA considered cut for longer hair.from $127

Color

Single Process ColorOne even, all-over color.from $109
Double Process ColorLift and tone for a bigger change.from $167
Partial HighlightsDimension where the light hits.from $195
All-Over HighlightsFull, lived-in brightness.from $255

Find me on South First.

Studio Salon SovayAn independent chair inside the salon.
Hours By appointmentSee live availability when you book online.
Text 512·589·6443For special arrangements or if you can't find a time online.

Make an appointment.

Hours, services, and live availability, all through David's Vagaro. Prefer to talk it through, or need a time you don't see?
Text David directly.

Book online